SQREX

Turn attention into qualified enquiries

Conversion-Focused Websites

A strategically structured, professionally designed website that helps the right buyers understand your offer, trust your business and take a clear next step.

Starting investmentFrom $2,100
Typical deliveryTypically 6–10 weeks
Discuss your websiteSee relevant proof

No checkout or automatic commitment. Expect a personal response within 24 hours.

Conversion-Focused Websites
Right audienceRelevant promise
Credible proofConfidence to continue
Clear actionQualified enquiry
RelevanceTrustAction
What the starting price means

Projects start at $2,100 for a focused business website. Final investment depends on page count, content readiness, integrations, migration needs and the evidence required to support the buying journey.

01

Relevance

Who this engagement is designed for.

For professional-service firms, startups and growing businesses whose website is an important part of winning work—but currently feels unclear, dated, difficult to manage or disconnected from the sales conversation.

02

Recognise the problem

This may be the right service if…

Prospects still need a long explanation before they understand what you offer.

The website attracts visits but few relevant enquiries.

Your strongest proof, process or differentiation is difficult to find.

The current design no longer reflects the quality of the business.

Mobile visitors face clutter, slow pages or confusing actions.

Updating essential content requires too much effort or technical help.

03

Intended outcomes

What the work is designed to improve.

  • 01

    A clearer match between the page, the intended buyer and the service being sold.

  • 02

    A deliberate journey from relevance to credibility to enquiry.

  • 03

    Stronger presentation of real expertise, case studies and trust signals.

  • 04

    Search-friendly service architecture built around useful buyer questions.

  • 05

    A responsive, accessible foundation that your business can maintain.

04

A focused scope

What the engagement can include.

Positioning and conversion-focused page planning

Information architecture and priority user journeys

Responsive UX and interface design

Custom website development and content-management setup

Service, case-study and enquiry page implementation

Lead forms with source tracking and protected admin storage

Technical SEO, metadata, structured data and sitemap foundations

Performance, accessibility and mobile-quality checks

Deployment, launch checks and practical handover

05

Delivery process

A visible route from first conversation to handover.

  1. 01

    Clarify the priority buyer, offer, evidence and action the website must support.

  2. 02

    Map the pages, content responsibilities and conversion journey before visual design.

  3. 03

    Design the key experience and review it against relevance, trust and action.

  4. 04

    Develop the approved system, integrate content and test important journeys.

  5. 05

    Launch carefully, verify analytics and search foundations, and hand over the site.

Scope boundaries

What is not assumed in the starting price.

  • Professional copywriting, photography and brand identity unless added to the scope
  • Paid advertising, guaranteed rankings or guaranteed conversion results
  • Large ecommerce catalogues, complex portals or custom product workflows
  • Third-party subscriptions, domains, premium assets and paid hosting fees
  • Unlimited revisions or ongoing maintenance after the agreed launch period

Anything additional can be discussed and stated explicitly in the proposal.

Evidence connected to the offer

Relevant project decisions and implemented scope.

The 365 Spotless case study demonstrates the connection between buyer-specific pages, trust signals, contextual enquiry routes and a maintainable custom platform.

Questions before starting

Clear expectations reduce project risk.

How many pages are included?

The number is agreed from the buyer journey rather than a generic package limit. The starting scope usually covers the essential pages needed to explain the offer, provide proof and generate an enquiry.

Will you write the website content?

I shape the content structure, page purpose and conversion hierarchy. Full copywriting, photography or brand identity can be scoped separately when required.

Do you guarantee Google rankings or conversions?

No responsible provider can guarantee either. The work includes strong technical and content foundations, while results also depend on competition, authority, promotion, offer quality and ongoing measurement.

Can you redesign an existing website?

Yes. The discovery phase determines what should be preserved, rewritten, migrated or rebuilt rather than assuming every existing page must remain.

Will the website work on mobile?

Yes. Responsive behaviour, keyboard access, readable content and important mobile journeys are included in quality checks.

What do I need to provide?

You will need to provide timely business context, approvals, accurate service information, legal content and any client proof or media you have permission to publish.

Connected capabilities

Other ways SQREX can support the outcome.

Compare all services

A useful next step

Tell me what is happening now and what needs to change.

The selected service and starting investment will already be attached to your enquiry.

Discuss your website