From $600 USD · Starter package: 1-2 weeks
Website Design & Development
A mobile-friendly business website that explains what you do, shows your work and makes it easy for customers to enquire.
See approach and fitFor small service businesses worldwide
Websites and custom software for your business.
Help customers find you, understand your services and get in touch. Or give your team a simpler way to manage everyday work.
A personal reply within 24 hours.
A real client project · 365 Spotless
Seven booking requests. Four signed contracts.
Recorded in the first five weeks after launch, according to the project's own request records.
A larger website and operations platform engagement. Individual results vary; the full platform is outside the starting packages.
See the project and evidence →
The person behind SQREX
Hi, I’m Ayomide Pauline.
Website & Custom Software Developer Founder of SQREX
I build business websites and custom software that make it easier to serve your customers.
You work directly with me from the first conversation through delivery—so the business goal, user experience, and technical decisions stay connected.
More about how I workTwo ways to work together
A website for your customers. Software for your team.
Choose a clear starting package. Larger websites and software systems are quoted around the work you need.
From $1,200 USD · Starter workflow: 1-3 weeks
Custom Software Development
A focused web application for a task your team currently handles with spreadsheets, email or repetitive manual work. Larger systems are scoped separately.
See approach and fitEvidence, not promises
Selected work
Conversion website and operations platform
365 Spotless - Cleaning Business Platform
365 Spotless recorded seven inbound booking requests and four signed contracts in the first five weeks after launch. A larger website and operations platform …
Read the case study
Development build
Commerce operations
01Supplier dataImport and audit
→
02Clean catalogueVariants and media
→
03Protected pricingRules and margin
Customer journeyDiscover → buy → track
OperationsOrders → fulfilment
Growth layerSEO → retention
Custom ecommerce and operations platform
Sheaker - Custom Ecommerce Platform
A development-stage Django commerce platform joining customer experience, supplier data, pricing, fulfilment and growth operations.
Read the case studyCampaign operationsSending workspace
Run test sendGmailConnected
AudiencePrepared
SequenceReady
PolicyProtected
Safe to start
Sender connected
Contacts reviewed
Daily cap configured
Sending summarySentQueuedReplies
Custom campaign automation platform
Outbox — Private Gmail Outreach Platform
A live, access-controlled Django platform connecting Gmail outreach, contacts, campaign sequences, sending safeguards and response analytics.
Read the case studyA low-friction process
Know what happens next
- 01
Clarify
We define the user, business outcome, constraints, and smallest valuable scope.
- 02
Build
You see progress in useful increments, with decisions and trade-offs kept visible.
- 03
Validate
We test the important journeys, performance, accessibility, and production readiness.
- 04
Handover
You receive maintainable work, clear operating notes, and an honest next-step plan.
Practical insights
How the work gets better
The Website Looked Beautiful. Nobody Knew What to Do Next
A clear guide to why attractive websites can still confuse buyers, plus a practical five second test for improving website conversions.
Read article
The Enquiry That Arrived After Everyone Went Home
Follow one late night enquiry from Send to safe storage and notification. Learn what makes a business contact form reliable in plain English.
Read articleWhat Is a Conversion-Focused Website? The Practical 10-Second Test
Learn the three questions a conversion-focused website must answer quickly, how to test yours, and what to improve before buying more traffic.
Read articleBefore you enquire
Useful answers upfront
What kinds of projects are a good fit?
Projects with a clear business problem, an accountable decision-maker, and room to make thoughtful product and engineering choices.
Can you help shape an early idea?
Yes. Discovery can reduce an idea to a testable MVP before expensive implementation decisions are made.
Do I need a complete specification?
No. Bring the problem, users, constraints, and desired outcome. The first step is turning those into a workable scope.
A clear next step
Tell me what you are trying to improve.
I’ll respond within 24 hours with useful questions and an honest view of fit.